Project Description
Digital Marketing
Take an important step toward your future in the world of digital marketing with a diploma from Algebra University College. It will open many doors, in Croatia and abroad.
In essence, this is the future of marketing, the most fun and creative work in the field of business today.
Embark on a journey and book a first class ticket on the road to an interesting, dynamic and fulfilling career.
Upon receiving our diploma you’re bound to be a true guru of digital marketing on operational and tactical level. You’ll master all the ins and outs of the immensely popular digital channels and discover all the known and hidden tricks of the trade from leading experts.
Strategic level of studies awaits you in the graduate program.
Swipe right to ledt to view full course details
FIRST YEAR
SEMESTER 1
| COURSE | ECTS | HOURS | LECTURS | PRACTICE |
|---|---|---|---|---|
| English | 6 | 60 | 2 | 2 |
| Physical Education 1 | 0 | 30 | 0 | 2 |
| Mathematics 1 | 5 | 60 | 2 | 2 |
| introduction to Economics | 7 | 45 | 3 | 2 |
| Computer Support for Office Administration | 4 | 45 | 1 | 2 |
| Introduction to Marketing and Media Communications | 4 | 45 | 1 | 2 |
SEMESTER 2
| COURSE | ECTS | HOURS | LECTURS | PRACTICE |
|---|---|---|---|---|
| Visual Communications Design | 5 | 60 | 2 | 2 |
| Physical Education 2 | 0 | 30 | 0 | 2 |
| Project Management Methodology | 6 | 60 | 2 | 2 |
| Customer Behavior | 7 | 75 | 3 | 2 |
| Sales and Negotiation | 6 | 60 | 2 | 2 |
| Statistics | 6 | 75 | 2 | 3 |
SECOND YEAR
SEMESTER 3
| COURSE | ECTS | HOURS | LECTURS | PRACTICE |
|---|---|---|---|---|
| Digital advertising | 5 | 60 | 2 | 2 |
| Market research | 7 | 75 | 2 | 3 |
| Public Relations | 6 | 60 | 2 | 2 |
| Computer tools in visual communication | 6 | 60 | 1 | 3 |
| Standards in Internet Technology Application | 5 | 60 | 2 | 2 |
SEMESTER 4
| COURSE | ECTS | HOURS | LECTURS | PRACTICE |
|---|---|---|---|---|
| Design of Interaction Systems | 6 | 60 | 2 | 2 |
| Social Media and Social Networks | 6 | 560 | 2 | 2 |
| Interaction analysis in digital marketing | 6 | 60 | 2 | 2 |
| Marketing on Search engines and Advertising Networks | 6 | 60 | 2 | 2 |
| Legal regulation and self-regulation | 6 | 60 | 2 | 2 |
THIRD YEAR
SEMESTER 5
| COURSE | ECTS | HOURS | LECTURS | PRACTICE |
|---|---|---|---|---|
| E- commerce-Customer Relationship Management | 6 | 60 | 2 | 2 |
| Integrated marketing communication | 6 | 560 | 2 | 2 |
| Content Marketing | 6 | 60 | 2 | 2 |
| Project: Project in Cooperation with the Industry – Situation Analysis with Digital Marketing Approach Plan | 6 | 60 | 2 | 2 |
| Creativity and creative expression | 6 | 60 | 2 | 2 |
| Psychology of User Experience | 6 | 60 | 2 | 2 |
| Digital Projects Development and Team Management | 6 | 60 | 2 | 2 |
SEMESTER 6
| COURSE | ECTS | HOURS | LECTURS | PRACTICE |
|---|---|---|---|---|
| E-business – Integrated commercial projects | 6 | 60 | 2 | 2 |
| Integrated Marketing | 6 | 560 | 2 | 2 |
| Entrepreneurship | 6 | 60 | 2 | 2 |
| Final Paper: Project in Cooperation with the Industry – Digital Marketing Strategy | 6 | 0 | ||
| Organization of digital agencies | 6 | 60 | 2 | 2 |
| Psychology In Marketing Communications | 6 | 60 | 2 | 2 |
| Development and Management of Multimedia Contents | 6 | 60 | 2 | 2 |
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